Click & Go, the multipurpose button

Published by Paco Jariego IoT General, Industrial

What are Click & Go Solutions?

Click & Go solutions are Telefónica’s innovative approach aimed at providing instant IoT solutions for organizations that traditionally do business in non-connected ways. The success is built upon the golden rule of technological success: a solution where technology is imperceptible to the user and is the easiest way to get things done.

Click & Go builds bonds between customers and companies offering their services in an easy to consume manner, thus increasing recurring business due to higher rates of customer satisfaction. These solutions also offer a competitive advantage over the ‘disconnected’ competence.

The form factor of Click & Go technology are most normally customized buttons that streamline sales processes in several sectors (food, courier service, public transportation, industrial use, shopping, etc.)

How did Click & Go begin?

Click &Go’s debut came through Telefónica’s close business relationship with home delivery food company Telepizza. Both companies were already seeking new ways of combining communication and technology. Telefónica has constantly sought innovative uses for cellular communication. Nowadays normally when we talk about the IoT we refer to non m2m (cellular) technologies such as Bluetooth LE, LPWA, WiFi, RF mesh networks or RFID. The use cases for m2m was limited to certain areas and applications and the ultimate goal has been to broaden the field of application.

To test the concept and streamline the use Telefónica is launching pilot programmes with selected clients from different business areas in order to test the best way of interacting with consumers in their everyday tasks using technology in a simple way.

What are the possibilities of Click & Go?

All Click & Go devices have a similar underlying hardware technology. At the core they have a pre-programmed welded SIM set to send service requests to a predetermined destination. In the case of Telepizza, the buttons resemble a fridge magnet,  being actual physical replicas of the mobile app. Simply pressing the button for 3 seconds (to avoid accidental ordering) triggers the user’s favourite order to be requested. A tiny LED and an SMS give the user confirmation that the order is on its way. Recurring orders are one of the main sources of business for home delivery food restaurants. Helping customers have a simple method of placing their favourite order is a great way of increasing brand loyalty and ease the overall process for clients.

What type of solutions does Telefónica envision as fitting into the Click & Go model?

The hardware is based on the Arduino compatible Thinking Things Open module that is designed for simple integrated cellular connectivity. Click & Go is the result of months of R&D from the same innovation team that developed the modular Thinking Things kit.

Two new buttons use the same underlying motherboard used for Telepizza and have recently reached the market:

  • SEUR One Click, enables automatic pick up of courier packages wherever the button is located by simply pressing the button. It is aimed at easing operations for companies of all size (from SMEs to Large Organizations) that require urgent delivery courier services.
  • Cabify, is a simplified taxi ordering service that prints out a receipt upon pressing the button requesting a taxi with the car model, license plate, driver name and expected time of arrival for the client’s safety. Thanks to Telefónica’s Global SIM, it will be available in Spain, México, Peru and Chile.

Why is Click & Go a ‘killer’ solution?

There are several advantages that turn it into a fabulous solution for companies looking for new ways of promoting their most popular services in an attractive and new way:

  • Click & Go buttons do not require connecting to a smartphone, WiFi or Bluetooth initial setup but are truly set-and-forget independent devices thanks to their embedded SIM card
  • They are adaptable for several use cases, types of businesses and industries as the examples already in use clearly prove
  • They are reduced in size and easy to turn into attractive elements (e.g. fridge magnets)
  • The battery provides these buttons with a long lifetime require no maintenance
  • Click & Go buttons are prepared for OTA (Over the Air) updates thanks to their cellular ‘heart’
  • They do not require a steep learning curve (programmed using Arduino)
Paco Jariego
Director of Industrial Internet of Things at Telefonica