February 2018

MWC 2018: How Telefónica will create a better future with the IoT

22 Feb 2018 Published by Telefónica IoT Team

On February 26, the MWC 2018 will be launched, a new tech gathering where the most important and innovative firms in the technology industry will meet. And naturally, Telefónica will be there presenting our latest developments and projects related to the Internet of Things, the new revolution with infinite possibilities. People are at the core of this revolution because our goal is to connect people with the things that matter to them.Read more

Scott Amyx about the role of the IoT in Industry 4.0: “Truly the Matrix, minus the human batteries”

15 Feb 2018 Published by Scott Amyx

The Fourth Industrial Revolution is about much more than just applying today's technology to industries. It's about integrating intelligent cyber-physical systems such as AI and machine learning along with cybersecurity, blockchain, the Internet of Things, robotics, quantum computing, advanced materials… and much more. In return, it promises to revolutionize the world as we know it. We asked Scott Amyx, the author of Strive: How Doing the Things Most Uncomfortable Leads to Success and a global thought leader in industry about how this will affect the future of the IoT. This is what we found out from this interesting chat. Read more

Array of Things, the smart city example from Chicago

07 Feb 2018 Published by Telefónica IoT Team

Every step we take towards the creation of a smart city is a step towards a better future, where technology serves our needs. We have been working for years to create a true smart city. Today, Chicago is closer than ever to becoming one thanks to the Array of Things, a network of measurement devices that report on the status of the city in real time.Read more

The emotions of the IoT

01 Feb 2018 Published by Telefónica IoT Team

Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an increasing number of products. Knowing clients’ emotions can be a fundamental advantage in this respect. So how can we get this information? The technology associated with the Internet of Things is the key that will open the doors to a more efficient and satisfactory way of buying.

Detecting human emotions

Of course, the first step in understanding what a client is feeling is to...Read more