Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an increasing number of products. Knowing clients’ emotions can be a fundamental advantage in this respect. So how can we get this information? The technology associated with the Internet of Things is the key that will open the doors to a more efficient and satisfactory way of buying.
Detecting human emotions
Of course, the first step in understanding what a client is feeling is to...Read more