Iot

The emotions of the IoT

01 Feb 2018 Published by Telefónica IoT Team

Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an increasing number of products. Knowing clients’ emotions can be a fundamental advantage in this respect. So how can we get this information? The technology associated with the Internet of Things is the key that will open the doors to a more efficient and satisfactory way of buying.

Detecting human emotions

Of course, the first step in understanding what a client is feeling is to...Read more

The 10 best blogposts of 2017

04 Jan 2018 Published by Telefónica IoT Team

The year 2017 has been prolifically successful and productive. With its memory still fresh in our minds, now seems a good time to survey the best articles published during the past year. This selection includes interviews with global benchmarks in the sector, analyses of the IoT ecosystem, presentations of interesting initiatives and forecasts of the trends that will emerge in 2018.Read more

Infographic: IoT Trends for 2018

21 Dec 2017 Published by Telefónica IoT Team

IoT Trends for 2018, connectivity in the limelight

20 Dec 2017 Published by Vicente Muñoz Boza

In 2017, we have seen the rise of technologies associated with Big Data, the popularization of VR and the emergence of autonomous cars. But much still remains to be seen. The general outlook seems to be taking shape around certain applications and more specific technological solutions such as eSIM, the IoT based on Blockchain and Edge Solutions. These are the trends that will drive the direction of the development of connectivity in 2018.Read more

The IoT take-off in airports

07 Dec 2017 Published by Telefónica IoT Team

The presence of the IoT is felt everywhere; it's irremediable. Today the United Nations is celebrating International Civil Aviation Day, and in that field the presence of the IoT extends to airports, places that are traditionally full of uncomfortable experiences, downtime and inefficient operations. Connectivity can be the solution needed to end these problems and create a better and more profitable service.Read more

Evan Kirstel: “IoT has an impact in every area of our lives”

30 Nov 2017 Published by Evan Kirstel

Innovation and Internet of Things (IoT) are naturally linked. But which leads and which follows? Does innovation demand the interconnected world or does the Internet of Things leads the way in innovation? The digital transformation seems to be the main scenario of this evolution.Read more

Industrial IoT will give us self-repairing machines

08 Nov 2017 Published by Telefónica IoT Team

One of the most promising and direct applications of the IoT is probably the "construction" of an appropriate environment for Industry 4.0. Thanks to connectivity and monitoring, this could help make more efficient industry a reality, industry that is capable of anticipating problems and solving them before they even occur. How will the Internet of Things help us do this?Read more

Why physical stores must connect and digitize

18 Oct 2017 Published by Telefónica IoT Team

There’s no need to fear digitalisation. The evolution in the retail sector inevitably entails integrating online sales with in-store service. Businesses must connect to the world if they want to take full advantage of the opportunities offered by the Internet. If not, they are doomed to become obsolete, backwards and inefficient. So what role does the IoT play in all this? The possibilities offered by technology are enormous. It is time to embrace them and take full advantage of the future.Read more

Present and future of IoT connectivity

04 Oct 2017 Published by Telefónica IoT Team

The Internet of Things is connection, in every sense of the word. Talking about the IoT without having the different existing models of connectivity in mind is like talking about the surface without truly examining the importance that this revolution promises. What future awaits us if we consider connectivity? What opportunities do current technologies offer us? What can we expect from 5G, NB-IoT or satellite communications, among others? The IoT Solutions World Congress in Barcelona, one of the most important IoT...Read more