Smart Retail

The importance of labeling: Label Engage

15 Jan 2019 Published by TelefonicaIoT

In an increasingly digitized world, technological innovation is a fundamental value. The adoption of new technologies and the possibilities of connectivity offered by Internet of Things can give a great competitive advantage for companies. A good example of this is Label Engage, a solution designed to revolutionize fashion, retail or distribution companies by converting them into smart stores.

Label Engage is a digital labeling system that is easy to install and self-managed,...Read more

Fashion connected: the IoT revolution in the textile sector

20 Dec 2018 Published by TelefonicaIoT

Although it seems straight out of a futuristic novel, already connected clothes do exist. Data exchange between these clothes and mobile devices makes them able to take calls, regulate body temperature, and show the feelings or mood of the wearer. Technology applied to fashion is a reality that advances at a vertiginous speed, but it is a bit too expensive. The athletic, labor and health fields are those who have embraced by the advances in connectivity applied to clothing and, although it is still early, it will spread to the general public and become a...Read more

Smart Retail

04 Dec 2018 Published by TelefonicaIoT

Smart stores, the future of Retail

20 Sep 2018 Published by TelefonicaIoT

In the information age, the retail sector, or what is the same, the commercialization of products and services, has been forced to leave behind the mere exhibition of products to focus on the consumer and their needs.

Nowadays consumers are more informed, and it is this information that makes them more demanding. The consumer of the 21st century wants to continue buying as he always has done but with the advantages of electronic commerce. This phenomenon has led the Retail sector to implement new technologies in its physical stores so that the purchase is not only a...Read more

New experiences in the stores of the future

20 Mar 2018 Published by Telefónica IoT Team

The digital transformation of brick-and-mortar stores and their integration with other channels is an inevitable process. It is also the best way to rise to the challenge that 100% digital ecommerce companies are posing to the retail sector. In this sense, Statista calculates that ecommerce will account for 14% of total retail sales in the USA by 2021.Read more

The emotions of the IoT

01 Feb 2018 Published by Telefónica IoT Team

Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an increasing number of products. Knowing clients’ emotions can be a fundamental advantage in this respect. So how can we get this information? The technology associated with the Internet of Things is the key that will open the doors to a more efficient and satisfactory way of buying.

Detecting human emotions

Of course, the first step in understanding what a client is feeling is to...Read more

The 10 best blogposts of 2017

04 Jan 2018 Published by Telefónica IoT Team

The year 2017 has been prolifically successful and productive. With its memory still fresh in our minds, now seems a good time to survey the best articles published during the past year. This selection includes interviews with global benchmarks in the sector, analyses of the IoT ecosystem, presentations of interesting initiatives and forecasts of the trends that will emerge in 2018.Read more

Why physical stores must connect and digitize

18 Oct 2017 Published by Telefónica IoT Team

There’s no need to fear digitalisation. The evolution in the retail sector inevitably entails integrating online sales with in-store service. Businesses must connect to the world if they want to take full advantage of the opportunities offered by the Internet. If not, they are doomed to become obsolete, backwards and inefficient. So what role does the IoT play in all this? The possibilities offered by technology are enormous. It is time to embrace them and take full advantage of the future.Read more