In the information age, the retail sector, or what is the same, the commercialization of products and services, has been forced to leave behind the mere exhibition of products to focus on the consumer and their needs.
Nowadays consumers are more informed, and it is this information that makes them more demanding. The consumer of the 21st century wants to continue buying as he always has done but with the advantages of electronic commerce. This phenomenon has led the Retail sector to implement new technologies in its physical stores so that the purchase is not only a...Read more
There are fewer and fewer sectors that can ignore the Internet of Things. What started as a tech trend focused on home security and personal exercise has evolved in such a way that now it would be strange for a business niche to not consider incorporating it in its business lines or adjacent services.
The IoT has ceased to be a possible supplement and has evolved towards being a tech segment with a life of its own. This is shown by the study...Read more
The digital transformation of brick-and-mortar stores and their integration with other channels is an inevitable process. It is also the best way to rise to the challenge that 100% digital ecommerce companies are posing to the retail sector. In this sense, Statista calculates that ecommerce will account for 14% of total retail sales in the USA by 2021.Read more
Lightbulbs that turn on and off remotely; washing machines that begin program 4 at 11:30; microwave ovens that heat up the food in the container five minutes before you get home so that your dinner is nice and hot just as you cross the threshold: these are just some of the applications that connected intelligence can do in our homes today.Read more
Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an increasing number of products. Knowing clients’ emotions can be a fundamental advantage in this respect. So how can we get this information? The technology associated with the Internet of Things is the key that will open the doors to a more efficient and satisfactory way of buying.
Detecting human emotions
Of course, the first step in understanding what a client is feeling is to...Read more
There’s no need to fear digitalisation. The evolution in the retail sector inevitably entails integrating online sales with in-store service. Businesses must connect to the world if they want to take full advantage of the opportunities offered by the Internet. If not, they are doomed to become obsolete, backwards and inefficient. So what role does the IoT play in all this? The possibilities offered by technology are enormous. It is time to embrace them and take full advantage of the future.Read more
24 Apr 2017 Published by Francisco Javier Zorzano Mier
Today's education enjoys a number of advantages that teachers could only dream about a few years ago. These benefits are due to technology, including the Internet of Things, for example. As a result, learning is more efficient and comprehensive, leading to a substantial improvement in education. We contacted Francisco Javier Zorzano Mier, a Product Manager at Telefónica IoT and an expert in the democratization, development and application of the IoT in all kinds of projects.Read more
09 May 2016 Published by Margarita de Miguel Sánchez
Digital Transformation in the Retail Business answers the demand of customers creating a new concept of connected stores that brings interactive and customized experiences to shopping. This shift is crucial for physical shops in order to address the synergies between the digital and physical world.Read more
September is the back-to-school month in several countries. These days used to be about getting the right textbooks, buying stationery for the next months, and selecting the backpack and accessories needed to carry everything around.Read more