Smart Retail

The emotions of the IoT

01 Feb 2018 Published by Telefónica IoT Team

Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an increasing number of products. Knowing clients’ emotions can be a fundamental advantage in this respect. So how can we get this information? The technology associated with the Internet of Things is the key that will open the doors to a more efficient and satisfactory way of buying.

Detecting human emotions

Of course, the first step in understanding what a client is feeling is to...Read more

Why physical stores must connect and digitize

18 Oct 2017 Published by Telefónica IoT Team

There’s no need to fear digitalisation. The evolution in the retail sector inevitably entails integrating online sales with in-store service. Businesses must connect to the world if they want to take full advantage of the opportunities offered by the Internet. If not, they are doomed to become obsolete, backwards and inefficient. So what role does the IoT play in all this? The possibilities offered by technology are enormous. It is time to embrace them and take full advantage of the future.Read more

Francisco Javier Zorzano: "The IoT allows for a kind of interaction that is a great learning mechanism"

24 Apr 2017 Published by Francisco Javier Zorzano Mier

Today's education enjoys a number of advantages that teachers could only dream about a few years ago. These benefits are due to technology, including the Internet of Things, for example. As a result, learning is more efficient and comprehensive, leading to a substantial improvement in education. We contacted Francisco Javier Zorzano Mier, a Product Manager at Telefónica IoT and an expert in the democratization, development and application of the IoT in all kinds of projects.Read more

Smart Retail Trends: a new digital experience in the point of sales

09 May 2016 Published by Margarita de Miguel Sánchez

Digital Transformation in the Retail Business answers the demand of customers creating a new concept of connected stores that brings interactive and customized experiences to shopping. This shift is crucial for physical shops in order to address the synergies between the digital and physical world.Read more

Back to school with M2M and IoT

04 Sep 2014 Published by Telefónica IoT Team

September is the back-to-school month in several countries. These days used to be about getting the right textbooks, buying stationery for the next months, and selecting the backpack and accessories needed to carry everything around.Read more

Five amazing things made reality by M2M technology (8)

02 Sep 2014 Published by Telefónica IoT Team

We are committed to bringing you the technology that improves your life. Welcome back to our popular series of amazing things made possible with M2M technology.Read more

Can m2m and the IoT tell you when your milk expires?

13 Aug 2014 Published by Telefónica IoT Team

The Internet of Things (IoT) is all about giving daily objects a digital presence and a capacity to communicate and interact with the rest of the world.Read more

Second day at MWC: it’s all about Connected Lifestyle

25 Feb 2014 Published by Telefónica IoT Team

The concept that nowadays we are living a ‘connected lifetyle’ has been one of the most heard and highlighted ideas by both visitors and speakers today at Mobile World Congress. In a connected lifestyle, any object can be potentially enhanced to improve key aspects of the life of the user, such as safety, health and spare time.Read more