IoT and Big Data: the parents of carsharing
22 Oct 2018 IoT General, Smart Mobility, Connected Car
Mobility is one of the main problems of large cities. Every day, millions of citizens are caught in traffic jams. Although it may seem difficult, this reality can be changed. The application of Internet of Things and Big Data to the world of carsharing offers us a way to improve urban traffic.
Telecommunications networks produce huge amounts of data about our daily lives constantly. All this information, which needs Artificial Intelligence techniques to be processed, is what is known as Big Data. From its analysis, valuable information can be obtained for a more efficient management of urban mobility.
The connectivity of smartphones and automobiles (Gartner estimates that in 2020 there will be around 250 million cars connected worldwide), together with the massive data processing, allows users to be in contact with companies and calculate the most efficient routes to minimize the travel time.
These technologies have led to a disruptive evolution of the rent a car model towards carsharing. The concept refers to the loan or temporary use of vehicles made available to users in exchange for a specific tariff, generally for short periods of time and in limited geographical areas.
This system allows users to be in contact with companies and calculate the most efficient routes to minimize the travel time
Carsharing is empowered by IoT and Big Data for the centralized management of its vehicle fleet
Like VTC platforms such as Uber or Cabify, the carsharing companies use IoT and Big Data to carry out a centralized management of their vehicle fleet. Everything works with geolocation services that provide constant traffic updates, which makes it possible to send notifications about accidents and other incidents, as well as information about the location of available cars.
Another variant of shared car that is empowered by digital innovation is carpooling, that is, the practice of several people travelling in the same vehicle, divided the expenses among all the participants. Applications such as BlaBlaCar put users in contact with similar journeys every day, thus reducing the number of cars circulating simultaneously.
Besides saving time and costs in your travels, it is very simple, fast and intuitive for users to be able to join these new initiatives. All these companies have developed mobile applications so customers have an easier time using them. You only need your smartphone to register, find the car, find the passengers that will accompany you and choose the destination.
Towards a more sustainable city
The conventional model of mobility is not sustainable. The density of traffic has an impact on the level of pollution of the air we breathe. It is no longer necessary for each citizen to own a car, especially if it is going to be used during reduced fractions of time throughout the week.
New business models based on shared-use vehicles allow consumers to pay exclusively for driving time and save on refueling, insurance or maintenance costs. In addition, they facilitate the extension of electric cars through cities.
New business models based on shared-use vehicles allow consumers to pay exclusively for driving time and save on refueling, insurance or maintenance costs
The high initial cost is the main obstacle for the expansion of this type of transportation in the domestic sphere. Therefore, the creation and development of startups that offer them is great news for society as a whole. Car2Go, Emov or Zity are some examples, but there are also available motosharing platforms that have electric motorbikes for shared use.
Digital transformation has come to the world of automobiles to stay. The development of new ICTs provides new, more efficient habits. Everything seems to indicate that payment for use will displace property when it comes to travel and that the non-polluting vehicles will continue to spread through megacities around the world.
The future trend offered by technologies based on IoT and Big Data are connected, electric and autonomous cars within the framework of smart cities where the parameters for sustainable mobility are registered in real time and always aiming to improve and make the life of its inhabitants simpler.