Retailers can create their own communication channel and broadcast contents in store screens, in a dynamic and appealing way. Fast and easy info updates are combined with products and services promotion while strengthening the brand’s image. As a result, managing marketing strategies and the activation of stores become easier

Explore Main Functionalities

  • Configuration of digital content publishing by area and screen.
  • Content management.
  • Programming, distribution, segmentation and synchronisation of contents.
  • Devices monitoring.
  • Tracking of main business indicators (marketing campaigns).
  • Trigger content to be displayed under specific circumstances.

Discover the Benefits

  • Increase sales by improving products visibility and impact.
  • Optimise campaigns management, unify brand communications throughout the stores network.
  • Improve the customer experience, inspire purchases, reduce the waiting feeling and increase the time spent in-store.
  • Lower costs by reducing traditional media usage and simplifying content updates.

Why Telefónica

  • Specialists in transformation and digitisation of spaces, with a dedicated subsidiary: Telefónica On The Spot Services.
  • Own in-house developed cloud platform for the retail sector Spotdyna.
  • 13 years of experience in dynamic marketing, more than 100 customers and 25.000 screens across the globe.
  • End-to-end service. Globally deployed facilities and logistics.

How it works