This Social Listening solution allows real-time access to consumers' opinions and perceptions in social media, while characterizing and segmenting users, for evidence-based business decision making.
Discover the use cases
- Design and calculation of quantitative and qualitative indicators on the impact and scope of a current or past topics online and in the social networks.
- Reputational and positioning analysis. Benchmarking.
- Community analysis: characterization, detection of new niches, identification of micro influencers and KOLs.
- Identification of touchpoints to better understand motivations and feelings that condition the purchase process.
Discover the Benefits
- Rapid response to market changes and competitor actions
- Identification of new players in the sector.
- Anticipation of possible reputation crises.
- Improving the effectiveness of campaigns.
- Optimisation of communication with the audience and customer service, improving the customer experience.
- Reduced risk in the launch of new products/services or updates to existing ones.