Insight

IoT to improve the
traveler's experience
on land

  • Retail
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Dufry's digital stores in Spain have been transformed at cruising speed to connect with today's travelers. The challenge you face is to achieve a unique and differential shopping experience.

An intelligent store is achieved thanks to IoT technology, as it allows you to know how to navigate inside the store, what you look at for longer or what does not interest the customer. This way we can avoid the traveller that takes time away from him while he is going to his next destination.

"Now we can establish a personalized dialogue with our customers that goes beyond the in-store shopping experience. We can connect with them in different communication environments, both physical and digital," explains Myriam Avello, Dufry.